Clients fitting this choice will typically have a more defined sales and marketing team driving their growth.
This team will use marketing automation and third party marketing expertise as an extension of their existing business operations.
They understand the value of driving more qualified leads and are aggressively pursuing a variety of campaigns that are easy to measure to achieve these goals.
This client is typically focusing on generating 15-25% annual digital growth.

Best fit for most SMB’s
This approach will fit companies having under 20 employees, with limited digital support. The desire to convert their online marketing process into a lead generating machine has existed, but the resources were not previously available.
They realize that an inbound marketing approach takes time and this need for time is compounded by their lack of existing digital infrastructure and/or engagement.
They pursue this path to achieve stated 12 month business growth goals.

Clients at this level are fully committed to the pursuit of their revenue growth. They require maximum participation with thorough audience interaction to raise engagement to peak levels in order to convert leads into customers
Social Fusion will work with this type of client to bring their already successful inbound marketing campaign to the next level by developing an accelerated, customized strategy developed to drastically improve results, achieve aggressive goals, and crush the competition.
Client is highly involved in the process and utilizes Social Fusion as a close extension of their marketing team.

Common Questions

1. What is Inbound Marketing?

Any marketing tactic that relies on engaging & attracting people’s interest Vs using interruptive methods to position yourself in front of them.
2. What is the difference between inbound marketing vs. outbound marketing?

Put rather succinctly, it is marketing with a magnet vs marketing with a sledge hammer. With inbound marketing, the focus is on attracting and engaging the audience’s interest through the use of keywords, content, optimized web pages, social media, etc. Outbound marketing is interruptive. It can be a commercial, a radio advertisement or even the dreaded telemarketer. As a consumer’s options for communication increases, those methods are becoming more prone to being ignored by the consumer.
3. What is Hubspot Inbound Marketing?

The world of digital marketing is a series of interconnected communications and analytics across a variety of platforms. Many people try to “Frankenstein” their way through this by combining a multitude of tools and processes. It can work but it is not the most effective way. Hubspot aggregates all of the key online marketing elements in one integrated platform to provide the business with a tool to drive most efficient and effective online marketing approach possible.

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